Strategy? Voilà! Privacy Policy

Effective Date: July 19, 2025

1. Introduction

Welcome to Strategy? Voilà! ("we," "us," or "our"). We are committed to protecting your privacy and handling your data in an open and transparent manner. This Privacy Policy explains how we collect, use, process, and safeguard your information when you use our web application and services (the "Service").

Our Service allows you to connect your Google Analytics 4 (GA4) and Google Search Console (GSC) accounts to generate advanced marketing strategy reports using Google's Gemini Pro API. This policy outlines our practices and your rights regarding your personal information, in compliance with the General Data Protection Regulation (GDPR), Canada's Personal Information Protection and Electronic Documents Act (PIPEDA), and Quebec's Law 25.

2. Information We Collect

We collect several types of information to provide and improve our Service.

  • Account Information: When you register for an account, we collect personal information such as your name, email address, and company website.

  • Authentication Information: To connect your Google accounts, we use Google's secure OAuth protocol. We receive an authentication token from Google that allows us to access your GA4 and GSC data on your behalf. We do not have access to, nor do we store, your Google account password.

  • Service Data (Processed, Not Stored): To generate your reports, our Service accesses your GA4 and GSC data in real-time. We want to be explicitly clear: we process this data in-memory and do not store your raw GA4 or GSC data on our servers.

  • Generated Report Data: We store the reports generated by the Gemini Pro API in your account history. These reports are interpretations, summaries, and analyses derived from your Service Data. Please see the "Data Storage, Security, and Retention" section for details on how this data is managed.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To Provide and Maintain the Service: To authenticate your account, connect to your Google data sources, generate your requested reports, and display your report history.

  • To Improve the Service: To understand how our Service is used, to identify areas for improvement, and to develop new features and capabilities.

  • To Communicate with You: To send you service-related announcements, updates, security alerts, and support messages.

4. Lawful Basis for Processing (GDPR)

Our lawful basis for processing your personal information is the performance of a contract. When you sign up for Strategy? Voilà!, you enter into an agreement with us, and we process your data to fulfill our obligations under that agreement—namely, to provide you with the reporting Service you requested.

5. Data Sharing and Third-Party Sub-processors

We do not sell your personal information. We only share data with a limited number of third-party sub-processors essential for providing our Service.

  • Google: We share your Service Data with Google's Gemini Pro API for the sole purpose of generating your analytical reports. Your use of our Service is also subject to Google's own privacy policies.

  • Hosting Provider: Our application and your Generated Report Data are hosted on secure cloud infrastructure.

  • Payment Processor: If and when we introduce paid plans, we will use a secure third-party payment processor. We will not store your credit card details on our servers.

6. Data Storage, Security, and Retention

We implement robust security measures, including encryption in transit and at rest, to protect your information.

  • Data Retention: We retain your Account Information and Generated Report Data for as long as your account is active.

  • Report Deletion Policy:

    • During our Test Phase: Please note that during the testing period, the functionality to immediately delete individual reports from your history is not yet available.

    • Post-Testing: Following the test phase, you will have the ability to delete individual reports from your history at any time.

  • Account Closure: If you choose to close your account or opt out of the test, all of your personal information and Generated Report Data will be permanently deleted from our systems in accordance with our data deletion process. To request account closure, please email support@strategyvoila.com. Your request will be processed promptly, and all associated personal data will be permanently deleted immediately upon confirmation of your request.

7. Your Data Rights

Under GDPR, PIPEDA, and Quebec's Law 25, you have specific rights regarding your personal information. You have the right to:

  • Access: Request a copy of the personal information we hold about you.

  • Rectification: Request that we correct any inaccurate or incomplete information.

  • Erasure (Right to be Forgotten): Request the deletion of your personal information.

  • De-indexation (for Quebec residents): Request that we cease disseminating your personal information or de-index any hyperlink attached to your name that provides access to the information by a technological means.

  • Restrict Processing: Request that we temporarily or permanently stop processing all or some of your personal data.

  • Data Portability: Request a copy of your data in a machine-readable format to transmit to another service.

  • Object to Processing: Object to us processing your personal information.

To exercise any of these rights, please contact us using the details below.

8. International Data Transfers

Our servers may be located in countries outside of your country of residence (e.g., the United States). When we transfer your information across borders, we ensure that appropriate safeguards are in place to protect your data in accordance with this Privacy Policy and applicable laws.

9. Use of Cookies and Tracking Technologies

We use a limited number of cookies on our website that are essential for the functioning of the Service, such as managing your login session. We do not use cookies for advertising purposes.

10. Children's Privacy

Our Service is not directed to individuals under the age of 18. We do not knowingly collect personal information from children.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by sending an email to your registered address or by posting a prominent notice on our website.

12. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or your data, please contact our Person in Charge of the Protection of Personal Information.

Strategy? Voilà! Email: info@strategyvoila.com